I'm an Engineer Who Accidentally Ended Upon the Coaching World
Turns Out, That's Exactly What This Industry Needs
Most business coaches came from sales, marketing, or "finding their purpose."
I came from engineering. Where systems aren't optional, guessing isn't acceptable, and results are measured in data, not vibes.
That difference? It's why I can show you the EXACT architecturebehind every 7-figure event while others tell you to "just show up authentically."
This is my story. And why my engineering brain
is your secret weapon.
From Engineering Degree to Millions at Events
(The Unconventional Path To Hidden Secret of the Coaching Industry)
I didn't plan to be in the coaching industry.
I have an engineering degree from Royal Melbourne Institute of Technology.
I was supposed to design systems, solve complex problems, build things that worked predictably and reliably.
And then... life happened.
I found myself building a coaching business instead.
But here's the thing about being an engineer:
You can't turn it off.
While everyone else in the industry was talking about:
"Showing up in your power"
"Aligning with your highest self"
"Trusting the universe"
I was thinking:
"Where's the SYSTEM?"
"What's the DATA?"
"Why does this work for THEM but not for ME?"
I'm not against energy and alignment.
But I can't build a business on it alone.
I need ARCHITECTURE.
So I started reverse-engineering success.
Other people's success. Until created my own.
The people doing $500K, $1M, $5M events.
I studied them like an engineer studies a blueprint.
And I found the pattern.
The $52K Event That Should Have Been $246K
(And What I Did About It)
Let me tell you about my wake-up call.
I'd been running events for years.
Some did okay. $20K here. $40K there. One hit $52K and I thought I'd finally figured it out.
Then I watched someone in my industry - someone I considered a peer - do a $800K event.
Same audience size as mine.
Similar offer.
Similar content quality (honestly, mine was better).
$52K vs $800K.
I couldn't let that go.
My engineering brain wouldn't accept:
"They're just better at sales" or "They have better energy."
So I did what engineers do:
I reverse-engineered their entire event.
Every email. Every social post. Every touchpoint.
I mapped it all out like a circuit diagram.
And I found it.
The architecture.
51 strategic touchpoints across three phases.
I had been hitting 12.
They had 51.
That was the difference.
Not content. Not charisma. Not some magical "it factor."
TOUCHPOINTS.
I rebuilt my next event using this architecture.
Same list (3,400 people).
Same offer ($5K program).
Same me.
Different system.
Result: $246,387
3.6x increase from pure architecture.
That's when I knew:
This isn't about being the best speaker.
This isn't about having the biggest personality.
This is about ENGINEERING.
And engineers? We can teach systems.
I Built a Multi-7-Figure Business.
Then I Closed It.
(Here's Why That Makes Me Better at This)
By the time I'd figured out the event architecture, my business was thriving.
160 clients.
16 team members.
Multiple 7-figures in revenue.
From the outside? Total success story.
From the inside? I was trapped in a machine I'd built.
After 2 years, every day began to feel like:
Someone needs something from me
Another decision I have to make
Another fire I have to put out
Another system that breaks if I'm not there
I'd built a 7-figure job, not a 7-figure business.
And I started to resent it.
So I did something people thought was insane:
I shut it all down.
Every client. Every team member. Every revenue stream.
Gone.
People asked: "But you're so successful?"
I said: "Yeah. And unhappy."
People asked: "But you're so successful?"
I said: "Yeah. And unhappy."
I started over with ONE constraint:
Build something that generates 7-figure income
WITHOUT 7-figure complexity, team overhead, or stress.
The answer?
Engineered events.
Not the "hope and pray" events I'd been running.
Not the "build it bigger" approach everyone teaches.
ENGINEERED events.
Small, precise, high-converting systems that:
Work with small audiences
Don't require massive teams
Generate predictable revenue
Scale without scaling complexity
Now I work with:
Hollywood actors building coaching businesses
8-figure CEOs launching new revenue streams
Founders tired of the "bigger is better" trap
I help them engineer events that do $100K-$500K+
without burning out, building big teams, or losing their minds.
Because I've been on both sides:
The "successful but trapped" side.
And the "successful AND free" side.
The second one is way better.
And it's 100% about the ARCHITECTURE.
Why an Engineer's Brain Is Your Secret Weapon
(And Why This Industry Needs More Systems Thinking)
Traditional Coaching Thinking
Engineering Thinking
"Just show up authentically"
"Trust the process"
"Align your energy"
"It'll work when it's meant to"
"Focus on your mindset"
"The universe will provide"
"Success isn't linear"
Hope-based business building.
Outcomes you can't predict or control.
Results that depend on luck.
"What's the system?"
"What does the data show?"
"How can we replicate this?"
"What variables matter most?"
"Where's the leverage point?"
"How do we measure this?"
"What's the architecture?"
Systems-based business building.
Outcomes you can engineer and predict.
Results that depend on architecture.
I'm not saying mindset doesn't matter.
I'm not saying energy and alignment are irrelevant.
I'm saying:
You can't build a 7-figure business on vibes alone.
You need SYSTEMS.
And that's what engineers are really good at:
Finding patterns in chaos
Building repeatable processes
Optimizing for efficiency
Measuring what matters
Creating predictable outcomes
When I look at events, I don't see:
"This one felt really good" or "The energy was off."
I see:
"They hit 18 pre-event touchpoints" or "They missed 12 critical moments."
Data. Architecture. Systems.
That's how you go from $50K events to $500K events.
Not by being more charismatic.
By being more PRECISE.
From Theory to Results
(What Happens When You Apply Engineering to Events)
“I've made more money in this last week working with Lisa’s event system than I ever have with any of my launches.”
Colin Egglesfield - Hollywood Actor
“I Went from 0% conversion to 30%. Overnight, I began to apply what she taught me and started making sales from events.”
Dr. Kai Qiu - Spiritual Coach
“We launched our first event with Lisa and crushed it. $100k front-end sales, millions in the back-end. We are thrilled!”
Kathryn Porritt - Business Strategist
These aren't flukes.
These aren't "I got lucky once" stories.
These are REPEATABLE results from applyingthe same architecture over and over.
Because that's what engineering does:
It creates PREDICTABLE outcomes
from REPLICABLE systems.
Your events can be the same.
Want to see what YOUR numbers could look like?
The Event Engineer Calculator shows you exactly what's possible when you apply this architecture to YOUR audience size, YOUR offer, YOUR market.
Ready to Engineer Your Events?
(Here's How We Can Work Together)
I work with founders in three ways:
Start with the Calculator (Free)
See your revenue gap. Understand what's possible.
Takes 6 minutes. No email required.
The Event Engineer
Get the complete 51-touchpoint system built for YOUR business.
Weekly coaching. Implementation support. Community access.
Perfect for founders ready to systematize their events.
The Event Empire Builders
Strategic partnership for high-growth businesses
Bespoke event system. Direct access to me.
Quarterly reviews. Done-with-you implementation.
Ready to Engineer Your Events?
Start with the calculator.
It'll show you where you are and where you could be.
Then we can figure out the best path forward.
What You Should Know About Me
(The Human Behind the Systems)
I know this page has been heavy on the "engineer" angle.
That's because it's what makes me different in this space.
But here's what else you should know:
I travel the world while running this business
(Currently working from Melbourne, Australia)
I closed a multi-7-figure business because it didn't align
(Integrity over income, always)
I got "slammed on social media" when I did that
(It took me a year to recover emotionally)
I believe making choices for yourself is crucial
(Even when others don't understand them)
I work with Hollywood actors, gyms, beauty businesses,
coaches, and consultants
(Diverse is more interesting)
I value PEACE as much as PROFIT
(What's the point of money if you're miserable?)
I believe in simplicity that scales
(Complexity crashes, always)
I'm not here to be your guru.
I'm not here to tell you what to do with your life.
I'm here to give you the ARCHITECTURE
that makes million-dollar events possible.
Then you decide what to build with it.
That's engineering.
That's freedom.
That's what I want for you.
Engineer. Founder. System Builder.
Let’s Start with Your Numbers
See What You're Leaving on the Table
The Event Engineer Calculator will show you:
Your current event revenue
Your engineered event revenue
The exact gap between them
What one change would have highest ROI
Takes 6 minutes.
Then you decide what to do with it.
DISCLAIMER: Individual results vary significantly based on market conditions, personal effort, prior experience, and consistent implementation of strategies. Success in business requires dedication, strategic thinking, and sustained effort over time. No specific outcomes, timeframes, or financial results can be guaranteed.
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